Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it falls ...

Opinions expressed by Entrepreneur contributors are their own. As our digital worlds have expanded, it has become increasingly popular for small businesses with an ecommerce store or online services ...

You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and attract more customers. A digital ...

ALGES, PORTUGAL - MARCH 15: A Burger King road sign advertising Drive Thru and Play King is seen outside a local fast food restaurant on March 15, 2023 in Alges, Portugal. (Photo by Horacio Villalobos ...

Max Performance Group releases guide comparing local versus national marketing for home care lead generation. Analysis shows local efforts generate 70-80% of leads at lower cost than national ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...

Local marketing aims to build a strong presence in the local market, increase brand visibility, attract local customers and drive traffic to physical stores. Local marketing refers to the strategies ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...