Aug 30, 2023 · Obviously video and audio files are big, but if you have a client with large display files, that's a nasty surprise when you see the ad serving cost-- in my experience most DSPs take …

Apr 11, 2025 · It makes Beeswax’s unique core features – custom optimization, granular data transparency, and flexible workflows – available at scale. With the Beeswax DSP, you can test …

Get the access, insights, and tools you need to buy streaming video in an increasingly programmatic, data-driven TV buying environment.

A part of FreeWheel, our buy-side bidder solutions help advertisers and buyers transact with the programmatic ecosystem. Our core offerings – Bidder-as-a-Service™ (BaaS) and the Beeswax DSP …

Beeswax needed to bypass the opacity, lack of customization, and other restrictions of traditional Demand-Side Platforms (DSP’s) for its customers while providing a cost-e ective solution that does …

Beeswax, now part of Comcast's FreeWheel, offers a unique "Bidder-as-a-Service" model. It provides a highly flexible and transparent demand-side platform that gives sophisticated advertisers, agencies, …

Compare FreeWheel (Beeswax) vs The Trade Desk based on verified reviews from real users in the Ad Tech Platforms market, and find the best fit for your organization.

Aug 4, 2025 · Below, you’ll find ten of the strongest DSPs on the market right now…plus three bonus picks worth a look. Demand-Side Platforms (DSPs) are essential tools for advertisers looking to buy …

It enables automated media buying across premium video and omnichannel advertising markets, providing advertisers and buyers with custom optimizations, extensible APIs, and agility in the …

Fox-owned FAST Tubi has integrated FreeWheel's Beeswax -- a demand-side platform offering access to FAST and other connected TV inventory -- into its supply-side advertising technology.