PROUDLY is an affordable baby care brand founded by Gabrielle Union & Dwyane Wade to center the skincare needs of Black & brown babies, who are more prone to dry skin, eczema, baby acne & …

PROUDLY centers the skincare needs of Black & brown babies, who are more prone to dry skin, eczema, baby acne & cradle cap.

An ultra-nourishing, multi-use balm to target stubborn dry spots and soothe itchy, irritated skin. (Yours, included!) PROUDLY centers the skincare needs of Black & brown babies, who are more prone to …

Featured Best selling Alphabetically, A-Z Alphabetically, Z-A Price, low to high Price, high to low Date, old to new Date, new to old Open Curls & Waves 3-Piece Bundle <% value %>

PROUDLY products are co-designed by a Dermatologist of Color, who studied and selected ingredients to nourish melanated skin. We’re proud to be a truly diverse team of doers, dreamers, change …

LEARN PROUDLY™ MADE Everything we do is about community, connection, family. After all, we’ve got a lot to be proud of. That’s why we PROUDLY™ MADE baby care just for our melanated babies …

Ultra-absorbent and super-soft with a shea butter moisture layer to keep leaks locked in and help prevent irritation. PROUDLY centers the skincare needs of Black & brown babies, who are more …

PROUDLY™ MADE Why You'll Love It Highlights moisturizing hypoallergenic dermatologist approved Ingredients

WE DESERVE MORE THAN 'ALL-IN-ONE.' with moisture-rich goodness to nourish scalp, define hair patterns, and improve manageability “I’ve tried other conditioners in my child’s hair, but nothing has …

PROUDLY centers the skincare needs of Black & brown babies, who are more prone to dry skin, eczema, baby acne & cradle cap.