Explore the top social media trends of 2025, from AI and AR to creator partnerships and in-app shopping, shaping the future of online engagement.

Spotlight and Stories ad revenue: Snapchat introduced a Unified Monetization Program that shares ad revenue with creators for content on Spotlight (Snapchat’s short-form video feed, akin to TikTok) and …

It’s tough, but once you’re in, a viral Spotlight can literally earn you passive income from the ads Snapchat inserts. Snap Star Collab: For more established creators (Snap Stars), Snapchat offers a …

Feb 18 : Snap said on Wednesday its direct-revenue business has reached $1 billion in annualized revenue run rate, driven by growth in its Snapchat+ subscription service, as the social media ...

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As of the third quarter of 2025, photo and video sharing app Snapchat had almost 477 million daily active users worldwide.

Today we’re introducing the fifth generation of Spectacles, our new see-through, standalone AR glasses that enable you to use Lenses and experience the world together with friends, in totally new ways.

Getting Started with Advertising on Snapchat The Snapchat community is worldwide and deeply engaged — with approximately 453 million people using the app every day, Snapchat ads make …

Getting Started with Advertising on Snapchat The Snapchat community is worldwide and deeply engaged — with approximately 453 million people using the app every day, Snapchat ads make …